The Coveted
Industry
Beauty and wellness
Role
Head of design
Period
2024
A discovery and booking platform for hair stylists - built from scratch.
The Coveted connects clients with hair stylists through portfolios, reviews, and real-time booking. Think Yelp, but built specifically for the beauty industry. We designed the full product from zero - client-facing storefront and stylist admin.
Two completely different experiences. One coherent product. Stylists need to manage their profile, portfolio, appointments, and team. Clients need to search, discover, and book. Two different users, two different flows - designed to feel like one seamless platform rather than two products stitched together.
A profile that stays fresh without any extra work. Instagram integration pulls the stylist's latest 10 photos automatically every two hours. No manual uploads, no outdated portfolios. The profile always reflects the most current work - which matters when the whole point is showing what you can do.
Search that actually helps clients find the right person. Clients browse by location, specialty, and availability - with a map showing where each stylist works. Filters, portfolios, and real booking in one flow. No phone calls, no DMs.
