Covet Labs
A Shopify store built from scratch for professional hair colorists.
CovetLabs needed a store that spoke directly to professional stylists - not general consumers. We designed the full store from zero, building a system they later expanded on their own to add education and certifications.
CovetLabs doesn't sell hundreds of products - they sell a focused line of professional hair color. That meant every page had to communicate quality, expertise, and trust immediately. No noise, no clutter - just what a professional needs to make a decision.
A checkout built for wholesale and professional orders. Professional buyers think differently from regular consumers - order sizes, product specifications, and shipping thresholds matter. The checkout and cart were designed with that in mind, keeping the process clean and the details visible.
A design system they kept building on. After delivery, CovetLabs used the design system to expand the store themselves - adding an education section, certification pages, and new product lines. That's the whole point of building it right the first time.
