LGbeauty
The Shopify store behind one of Korea's biggest beauty launches in the US.
LGbeauty brought some of Korea's most recognizable beauty brands to American consumers - skincare, haircare, makeup, all under one roof. We designed the full store from scratch, including the rewards program, subscribe & save, and everything in between.
LGbeauty wasn't a simple single-product store. It was a full multi-brand marketplace - dozens of Korean beauty brands, hundreds of SKUs, and a US audience discovering these products for the first time. Every page had to work hard: build trust, communicate value, and make buying feel effortless.
A design system that kept everything consistent at scale. With a catalog that large, consistency isn't optional - it's the only way the brand holds together. We built a full design system covering every UI component, typography scale, and pattern used across the store.
Loyalty, subscriptions, and features that drive repeat purchases. Beyond the core store, we designed the rewards program with VIP tiers, the subscribe & save flow, and bundle pages - the kind of features that turn one-time buyers into regulars.
